Everyone’s doing it, so it must be a best practice, right? They are easy to work with, honest about whether our website marketing ideas will generate the impact we want, and I love the fact that I have one point of contact, regardless of my questions.” “Since we’ve been working together, the response time from my account manager and her team has been impressive. “I've worked with Click Here for my web design for over 12 years. I would recommend the entire Click Here team to anyone that wants great customer service and growth.

The phrase “click here” is presumptuous, suboptimal, and uninspired. Photo descriptions as part of the alt text feature can be up to 420 characters. This feature helps users add a text description to the photos that they upload on the platform. Choosing meaningful link text is a simple yet impactful change that enhances navigation, strengthens calls-to-action, and reflects a thoughtful approach to content creation.

While judgment is necessary (it depends on the context and is not always suitable for informational links) another option is to use action-oriented language. It’s also good to be aware that some screen readers farm the links on the page and present them in one go. The development of eye-tracking technologies has given us unrivaled insight into how users navigate online.

Writing better links without “click here”

By providing context, you guide users through your content seamlessly, making their journey on your website intuitive and enjoyable. Clear, concise, and descriptive anchor text improves usability and enhances the overall user experience. Your visitors know precisely what they’re getting and are more likely to engage. Here are some alternatives that will make your anchor text as compelling as a two-for-one happy hour. Non-descriptive links like “here”, “click here”, “more”.

Three tips for improving your writing and becoming a well-rounded web ambassador

On top of that, HTML5 (the most current version of HTML as of the writing of this blog post) has native functionality to make websites more easily navigable to screen readers. But don’t just take it from me – here are some other great reasons why ‘click here’ makes for such bad web copy. So ‘click here’ might be physically difficult for the user to tap on a mobile touch screen (and there’s a risk that the user will tap the wrong link). For mobile usability, we recommend that you use relatively long link phrases – more than just one or two words. One of the golden rules for web content writing is never to write ‘click here’ or ‘find out more here’. A partial match anchor uses at least one of your main keywords, without using the whole phrase.

• Click Here provides no useful information for search engines.
• Here are some excellent examples of alternative anchor text.
• Believe it or not, this is one of the easier challenges to overcome, with contextual links.
• If your goal is to communicate with your audience, you should be communicating in the language they feel most comfortable reading and speaking.

Links are often part of a call-to-action (CTA) intended to prompt users to take specific steps, whether that’s reading more information, purchasing a product, signing up for a newsletter, or downloading a resource. When anchor text is descriptive and relevant to the linked content, it helps search engines understand what the target page is about, potentially improving its ranking for related search queries. It can also create confusion, as the wording implies a desktop only interaction method. For these users, the action isn’t a click but rather a tap or press. This sentence itself, is an example of good practice, using descriptive text and a link that users know will take them to that study.

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If your goal is to communicate with your audience, you should be communicating in the language they feel most comfortable reading and speaking. And services like Rev.com will produce professional transcriptions inky bet of audio files. Provide captioning to your videos and create transcripts of your podcasts to make these media more accessible.

Then we’ll learn better ways to write hyperlink text. Press the button instead of reading, and save the ones worth coming back to. If you have ever searched for cool websites to visit when bored, useless websites, weird corners of the internet, interesting sites you did not know existed, or simply something to do online — this is a faster answer than a list. If a user is scanning a page and sees click here, those words carry zero information.

Use our free Website Accessibility Checker to scan your site for ADA and WCAG compliance.

“Click here” is not the only phrase for a poor user experience in your hyperlinks. Surely what will become an instant classic, this is a clearly laid out, simple to follow absolute masterclass in digital marketing. Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more. This not only helps your site rank for those keywords but also improves its overall SEO health. Discover why "Click Here" is terrible anchor text and learn effective alternatives to enhance UX, accessibility, and SEO for your website.